DVD

I picked up the Sun DVD today. They only put one out each day in the outlets so, if you want the set, you have to go into either Sainsbury’s (altruistic sponsor of Ministry of Food and Jamie’s bank) or WH Smith (favoured pusher of the Ministry of Food book) every day.

These guys play hard ball when it comes to marketing.

The DVD today consisted of two recipes- Meatballs cooked by Jamie and Evolution Cucumber salad prepared by Julie “Formerly a threat to Western society but now Jamie Oliver’s Mate” Critchlow.

Evolution Cucumber Salad: cut up a cucumber and chuck wads of olive oil all over it.

You can follow that can’t you? You don’t need me to come round your house and hold your hand do you? Amazing how people used to be able to manage with just cookbooks before the pass it on campaign.

From her confident demeanour and the way she brandishes a knife- Julie Critchlow looks like someone who is no stranger to the kitchen. She twists those Sainsburys labels to the camera like an old pro when adding the olive oil. At the end-despite her obvious ability- she has to say:

“If I can do this- anyone can.”

Remember- she has managed to cut up a cucumber and throw some olive oil on it. Is every Rotherham person in this thing required to undersell themselves- or are they just encouraged to do so?