Marco Pierre White on St Jamie..

“If everyone could afford organic, we’d go and buy organic, but there are a lot of families in this country who can’t. I only object when I see certain individuals condemning certain methods of farming for a few column inches.

Jamie [Oliver] does enough things for the wrong reasons, doesn’t he? I’m not trying to be controversial, I think if you’re going to do something, then put your weight behind it.

Don’t do it for a few column inches to try and capitalise on it.”

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The words of Marco Pierre White last week, but we couldn’t agree more. 

The blatant self promotion and opportunism of bogus campaigns like Jamie’s Ministry of Food divert attention from the real underlying issues.

Pierre White also defended Delia Smith’s recent back-to-basics cookery show and called for her to be made a Dame. A marked contrast from the attitude of Jamie Oliver. Last month he talked about Delia’s show in mocking terms. Could it be that our saviour is worried that Delia’s simple recipes using easy to get hold of ingredients will harm the sales of-  Jamie’s Ministry of Food: Anyone Can Learn to Cook in 24 Hours. To be published by Michael Joseph Ltd 2nd Oct 2008.

I thought it was supposed to be “a movement” to get a lost generation cooking. It seems that Jamie is only interested if it is all about him and his bank balance.