Mega Chocolate Fudge Cake – Obesity Cure

There are new recipes up on the Jamie Oliver Rotherham website.

Here’s one that caught my eye:

Mega Chocolate Fudge Cake  

Link to Mega Chocolate Fudge Cake  

You’ll have to follow the link- Jamie’s website has copyright notices all over it- even on the PDFs of the recipes we’re told are there to be “passed on”. Perhaps he only wants them to be “passed on” via the pages of:  Jamie’s Ministry of Food: Anyone Can Learn to Cook in 24 Hours. To be published by Michael Joseph Ltd 2nd Oct 2008.

Can anyone seriously tell me this isn’t a marketing campaign dressed up as another “crusade”?

The whole thing has been sold on two ideas- teaching people how to cook and improving the health of the nation.

Mega Chocolate Fudge Cake admittedly looks ace. Full fat to the max and as useful in the fight against obesity as deep fried Mars bar and chips. Jamie insists on “good-quality dark chocolate”, butter, fudge, 4 large eggs, preferably free-range or organic and crème fraîche or vanilla ice cream.

You could argue that this is (pardon the inappropriate metaphor) a carrot to lure refusers into the kitchen. Oliver has spun the spurious stat that 60% of people can’t cook and this is the cause of all the nation’s ills. He has assembled a cast of people willing to pretend this is true because they are desperate to be on telly.

Imagine this is a trap to get these people hooked on cooking. We hit a slight problem. The recipe requires a deep baking dish. What are the chances that people who never cook have got one of these? Remember, J.O. has been continually banging on about all these people who never, ever cook and live on takeaways.

What are the chances that people who never cook having a food processor?

I don’t know anyone who has got one- even people who cook everyday.

The entire how to make it section involves putting everything in a food processor. You might say there are other ways to mix things up without using a food processor. Congratulations- you are one of the lucky 40% of people in this country who can cook. The Ministry of Food is not aimed at you.

Mega Chocolate Fudge Cake  {which requires a food processor to prepare}.

 

Does this sound like:

A) A tool that can spearhead the fight against the UK’s obesity problem.

B) A meal that even the most reluctant cook will be able to prepare as they will have easy access to everything required to make it.

C) Something that people will make- even though the sum total of the ingredients will cost stacks more than an equivalent dessert bought ready made from a shop.

D) The kind of thing you would use to flesh out a cookbook. The recipe serves 8- so it will appeal to the core ABC1 female audience that Jamie targets.

If you answered anything other than D- ….

 

 

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