Problem Town

“Rotherham, the obesity capital of the UK, and home to the junk food addicted “northern scrubbers” he foolhardily cussed in a TV interview last year.”

The Guardian

Nutitionally challenged Rotherham

The Sun

Town of food sin

BBC Look North

Do you recognise these descriptions of our town? The first in particular has not one fact in it.

In the run up to the show- you may have noticed that Jamie has avoided putting people right when they talk about burger mums and junk food addicts.

Wait till you see the reaction when the show goes out. Hand picked people: on screen to portray a problem.

The only person who can come out of this with credit- the caring man who saved them.

“The only way we could turn Jamie into a hero was to really see him struggle”.
Ben Frow- Commissioning Editor, Channel 4 on Jamie’s first reality show.

Rotherham- soon to known as “that place full of lazy idiots that Jamie tried to save”