The Big Tease

Another day, another double page spread in the nation’s favourite family newspaper (It wasn’t the actual centre spread- that was devoted to a useful guide on how to beat the credit crunch by becoming a pole dancer).

Not really very much on Ministry of Food today so not much to say. Jamie Oliver has always made it clear that he feels his family life is private and it people should focus on what he does, not personal matters. Today’s piece is him talking in depth about the most intimate details of his relationship with his wife and the couple’s family planning.

The drip, drip of general negativity about Rotherham was in evidence again. Our town was described as “nutritionally challenged Rotherham” and Julie Critchlow is depicted as some kind of well loved community leader.

The worry has always been that Rotherham would get a rough deal and the show would be a study in unreality TV. A dashing celeb’ rides into loserville and knocks a bunch of undesirables out of their sloppy habits and into a shape that Middle England approves of. Tomorrow’s helping should give a clear indication of exactly how we, the people of Rotherham, are going to be portrayed in Jamie’s Ministry of Food.

We are teased with the line-

HOW I ALTERED FOOD HABITS OF UNHEALTHY TOWN